“Find your spark; that shine you’re trying to seek from the world, it resides right within you”.
-Shivani Vyas
Founder, CEO & Creative Head
From cribbing her way in wearing her choice of clothes to building her own clothing line, Shivani always had a knack for fashion. As she grew up, her style opinion was highly mattered among her relatives and friends. And while she was unaware about the fact that she can pursue something in fashion, it was her mother who pushed her into it.
“As a child, I was always very shy, timid and an introvert with zero confidence. I wasn’t very good with academics and never really had an opinion of my own. It was my mother who always pushed me to talk and literally taught me to speak up for myself. Later on in college, when I was clueless about which career I should opt for, my mother insisted that I should pursue a degree in fashion designing. I feel that was the best decision I made because I loved what I was doing and it gave me the confidence I never thought I could have.”
While completing her degree, Shivani dreamt of running her own clothing line someday. And after three years of experience in the industry she started her journey as an entrepreneur. After single-handedly managing her brand for four years, her younger sister Ragini Vyas; a graduate in Business Administration, stepped in as co-founder and marketing head.
Currently, Shivani manages the entire creative design process and Ragini oversees the marketing and other functional areas.
Together they aspire to build not just a mere one stop brand; but to create an impact and become a medium through which women celebrate themselves.
Shivani’s Fashion Philosophy-
“I strongly believe that fashion is something which should not ever be forced. I see people repeatedly purchasing clothes just for the sake of keeping up with the trends. And while doing so, they tend to forget about owning evergreen classic outfits.”
“We are stars wrapped in skin. The light you are seeking has always been within.” -Rumi
I read this quote somewhere and it has become my favourite ever since. I believe we truly are stars. But we’re so busy finding ourselves that we miss out on the actual spark within us.
Our tagline “you are golden” is inspired with this particular thought. I want each and every woman to know that- find your spark; that shine you’re trying to seek from the world, it resides right within you.
The woman I am today is solely because of my work. The timid little girl who had no voice of her own, can now speak her language loud and clear through her designs. I aspire that people not only look up to me as an entrepreneur or a designer, but they look up to me as the woman who inspired them to find their own hidden spark.